Notice the words they use in the RR Donnelly story..."global digital printing network", yes. It's just faster for me to type "printernet." An additional benefit is that kids in school and on Wall Street might fall in love with it.
* RR Donnelley Launches 1,000 Digital Presses
Stealthy moves lead to launch of global digital printing network.
graphicartsonline.com/cgi- bin7/DM/y/ eBGHR0ZaVAM0DPB0HaDV0EE&rid= 7031394
Now, if they don't think they can own this network, it should work. But, if they think they should keep it closed, they'll just become the AOL of the printernet. The big question is who is going to be Google?
Maybe it will be Google.
Free Advice for Donnelly
Since you already have almost all the pieces to do deals at the top of pyramid - BPO, Massive Offset production, and now the "global digital printing network" make API's available for everyone else.
It turns out that in a facilitated user network economy, the riskiest place to do business is at the top of the pyramid. Given your DNA, I think you're not built for the speed necessary anywhere else. Always keep top of mind that AlphaGraphics started at Donnelly. Just like Xerox should always remember that Postscript was invented at Xerox.