Hint: it's all about mediabids.com.
Consider paying for textbooks by a local/state/federal government - health department - buying ads in student's wiki newspapers (what used to be called textbooks).
From Newspapers and Technology
Los Angleles-based O'Neil Data Systems, for example, already prints a number of Australian titles for Qantas Airlines passsengers. "We believe newspapers will become one of our biggest growth markets," Driessen said.
Meantime, Oce said it sold a JetStream 2200 digital press to Madrid-based publisher Imcodavila. The firm said it will use the machine to print in full color 6,000, 80-page broadsheet papers each day � a mixture of dailies, weeklies and monthlies.