Saturday, April 4, 2009

Oce, Hyperlocal Newspapers and Textbooks

A hyperlocal newspaper = a hyperlocal textbook. The hyperlocal in question is the classroom. My column next week at PBS.Mediashift is about how commercial print sales people and/or designers and/or MPS and/or Staples could partner with hyperlocal newspapers to sell ads.
Hint: it's all about

Consider paying for textbooks by a local/state/federal government - health department - buying ads in student's wiki newspapers (what used to be called textbooks).

From Newspapers and Technology
Los Angleles-based O'Neil Data Systems, for example, already prints a number of Australian titles for Qantas Airlines passsengers. "We believe newspapers will become one of our biggest growth markets," Driessen said.

Meantime, Oce said it sold a JetStream 2200 digital press to Madrid-based publisher Imcodavila. The firm said it will use the machine to print in full color 6,000, 80-page broadsheet papers each day � a mixture of dailies, weeklies and monthlies.

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