Saturday, April 4, 2009

Kodak's Secret Weapon

Web Wire: "More than 70 million people worldwide manage, share and create photo gifts online at KODAK Gallery.
You would think harvesting data from 70 million people would be a good thing.

Free advice to Kodak and Xerox
The best way to tell the story about POD Book production is to tell the story of Lightning Source and Actually you don't have to tell the story as give them the growth numbers.Anything else is not needed.

As for the Kodak and Xerox product line, hand out a simple survey. Ask everyone to do as much of a present customer list as they can. Then focus on who on that list might want to do books. I figure you can do it online. So you're really smart people can have more time to think, plus you save all the travel expenses.

If you really want to save time and get your PSP's to get more business, do it all on the web.
I suggest surveymonkey for the the survey and email for the follow up. Or if you really want to save time and scale the thing, use PBwiki or a blog with password protection. Then you won't have to say the same thing over and over and over. Keep in mind that the usual ratio of lurkers to responders is about 80/20.

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