Thursday, July 23, 2009

Is Riso the real game changer? or is it Color Cube? or is it none of the above?

In my morning WhatTheyThink email, I noticed this ad from Riso:
RISO’s ComColor series redefines high-speed, low-cost digital color inkjet printing: 150 ppm, 500,000/month duty cycle, 3¢/page, ENERGY STAR certified.
If it's simple to use and the field force can execute and the MFP or MFD (you say tomato, I say tomahto) is Google ready, I can't see why Riso engineers may not have invented the category killer.


  1. Hi Michael,

    I don't think most people see RISO as a game changer. About 99% of the cut-sheet printer/MFPs in production environments still use electrophotographic technology.

    When print buyers hear the word 'inkjet,' they don't know what to think: roll-red? bubblejet? Edgeline?

    When they actually see ComColor printing 150 ppm in color on envelopes and card stock, their eyes are opened to the capability and potential of this technology.

    RISO is spreading the word: Inkjet is the future and it's not what it used to be. Take a look at this video:

  2. Hi David,
    Thanks for stopping by. The thing that caught my eye was the price per page. Although I've been in the game for a long time, I don't think anyone outside the tribe cares about toner, inkjet or solid ink. They care about the cost per copy, and the stock that can be printed. And to make sure the image is "good enough."

    I was also very interested to learn that Riso worked with Output Links and CodeZ QR to do what I think is the first demo of "clickableprint" out there.

    Just curious, is ComColor "Google ready" in the sense of being able to click into the any web environment. If it is I think that's all the pieces.

    Until I hear otherwise and based on what I think I know, I think independent MPS and MFP channels are going to jump all over this.

    In my not so humble opinion.