Coffee houses have a long and noble tradition as centers of learning and publishing. If Starbucks becomes a center of learning in a community that would be good. If they became a center of Community Publishing Centers that would be good for Print.
If Starbucks became a chain of learning centers for bottom of the pyramid high school kids, they could break out of their upper income demographics and move the thing into a new market segment.
Starbucks Goes Back to Its Roots With Cafe Concept - Advertising Age
"CHICAGO (AdAge.com) -- Starbucks is going back to its premium-coffeehouse roots -- by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment."