Monday, July 20, 2009

Free life long learning at Starbucks. Not yet, but maybe soon.

A couple of days ago I did a post suggesting that Google Tech Talks + Clickable Print = Graduate Education. Then I read that Yale is putting complete course work at iTunes for free. Now I read that Starbucks is moving from coffee to community involvement.

Coffee houses have a long and noble tradition as centers of learning and publishing. If Starbucks becomes a center of learning in a community that would be good. If they became a center of Community Publishing Centers that would be good for Print.

If Starbucks became a chain of learning centers for bottom of the pyramid high school kids, they could break out of their upper income demographics and move the thing into a new market segment.
Starbucks Goes Back to Its Roots With Cafe Concept - Advertising Age
"CHICAGO ( -- Starbucks is going back to its premium-coffeehouse roots -- by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment."

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