Magtastic Blogsplosion | Print meets QR – a review of Spektacle

Magtastic Blogsplosion
Print meets QR – a review of Spektacle
The latest issue uses QR codes in a more integrated way than any magazine I’ve seen. Some say that QR codes – a piece of technology where you use your mobile phone camera to snap a square monochrome image that then connects you to a website or other information, much like a barcode – are part of new, interactive future for print. It has yet to take off in Europe or the States as it has in Japan, being mostly reserved in the west for the corner of billboard advertisements. But in the context of Spektacle, is it any good?

Then as now, Spektacle is the creation of John Noi, a London-based American with an MA in Fashion Journalism from Central St Martins.