Why Should GM Give Marketing Any Respect? -
from Advertising Age - Guest Columnists:
"In my estimation this move supports what Dave Packard of Hewlett-Packard once said: 'Marketing is too important to be left to the marketing people.'
It also reinforces what I consider a brilliant statement made by Bob Lutz in a recent interview with BusinessWeek: 'To spend $200 million on manufacturing, we have to get board approval with top management involved from an early stage. Yet we spend billions on marketing and delegate that to too many people at the lowest levels. It's insanity.' He's absolutely right. Top management has to be involved, and obviously with Mr. Lutz in charge they will be involved."
Thursday, July 30, 2009
"Marketing is too important to be left to marketing people"
This is what I mean about marketing, advertising and lowering SAG.
at 9:02 AM