The latest YouTube videos for GM were awesome! With clickable print every kid in the States would love to watch them and others you come up with on their smartphones.
And even if they don't, you'll get "metrics" if you use CodeZ QR. And even if you don't, the suits on the Board of Directors will think Lutz is a genius.
And we all know that's what gets the deal in the end anyway.
Auto Marketing: GM Shops Sweat as Lutz Heads to Caribbean - Advertising Age - News: "DETROIT (AdAge.com) -- GM's new marketing top gun, Bob Lutz, met with the automaker's brand teams on July 14, spent 10 to 20 minutes critiquing the work for each brand and, in the words of someone in the know, 'crapped all over the advertising.' Then he jetted off to the Caribbean island of Montserrat on holiday, leaving some scared individuals in his wake."