Sunday, July 26, 2009

Why Clickable Print will work better than textbooks at the bottom of the pyramid

Overview | Pew Internet & American Life Project:
"The picture changes when including access on a handheld and with the broader measure of wireless use that includes laptops and other devices. For each measure, use among African Americans matches or exceeds that of white Americans. Two measures of engagement with the wireless online – accessing the internet on a handheld on the typical day or ever – shows that Africans Americans are 70% more likely to do this than white Americans."

Wireless-handheld access
Smartphones are hand held computers. iPhone from Apple and myPhone from Google are just the leading examples. For high school kids, at all levels of the pyramid, hand held is the killer app because it allows them to spend their days hanging out and moving around.

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