InfoTrends Needs to find a new business model

$295 for a one time purchase of one reports ain't got a future going forward. No doubt it's good information in one place. No doubt it will be worth the price to someone. But high price reports doesn't have much of future going forward, in my not s humble opinion.

There's a couple of better models emerging. When I get a chance I'll put it into a report and sell it for whatever the traffic will bear. Meanwhile I'll keep focused on TransPromo Live by Lee Gallagher. "An open discussion on Transpromo and it’s potential applications."

From the InfoTrends buy site:

The term “TransPromo” is used to describe documents that include marketing, educational, informational, or other messaging presented alongside transaction information—whether in print or online. This strategic assessment is designed to familiarize readers with the challenges confronted by today’s marketing executives, the importance of transaction documents as a communications tool, and provide a better understanding of the TransPromo concept.

Features

• Introduction
• The Marketing Communication Challenge
• Transaction Documents
  Definition
  Cutting through the Clutter
  Relevant Consumer Touchpoints
  Managing the Customer Relationship Lifecycle
• What is TransPromo?
  The History of TransPromo
  TransPromo Benefits
  The TransPromo Opportunity
• Key Considerations and Enablers
  Achieving Organizational Alignment
  The Right Offer for the Right Recipient
  Measurement and Tracking
  Digital versus Offset Printing
  Worldwide Placements of Ultra High-Volume Production Color Devices
  Enterprise TransPromo Publishing Systems
  The Lifecycle Discussion
  Making the Complex Simple
• TransPromo… Why Now?
  TransPromo Benefits
  Cost-Effectiveness
  A Post-Sales Communication
  Call Center Cost Savings
  Personalization Attracts Attention!
  The e-Presentment Migration
  Increased Personalization = Increased Response Rate
  Targeting Customers to Build Loyalty and Retention
• Multi-Channel Marketing Campaign Management
• QR Codes
• Conclusion
• Appendix: TransPromo Examples
  Humana, Inc.
  UMassFIVE
  Veterinary Metrics