Thursday, September 17, 2009

Nice work, Katie Maller. I knew I was right to add EFI to the portfolio

I put EFI in to my "printernet" portfolio at 10.768. At 2:52pm EDT it's 12.06. Just keep taking advantage of PRINT IS DEAD. Any way, I got my email from Katie a couple of hours ago. Instead of me having to wade through everything now, I can wait till later.

Just a friendly suggestion.
The format of your email is perfect for tweeting. It hasn't gotten on my radar so you may be already doing that.

And....
If you use a tinyurl or a QR code, you could have all your PSPs have a clickable postcard that would make a great leave behind for the sales force. If it were a TinyPurl and it took the customer to a video at YouTube, I'm thinking your folks stay top of mind. Plus then I could listen instead of read. Less work(2me), which is of course all I really care about it.

Here's what I mean about the print piece:

EFI Extends Fiery Leadership in Digital Production Printing with its Latest Product Innovations

http://tinyurl.com/muplxd
qrcode
QR code generator


Anyway, keep those cards and letters coming.

Here's Katie's email:

EFI Extends Fiery Leadership in Digital Production Printing with its Latest Product Innovations

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1330904&highlight=

EFI Reaches New Level of Integration with Embedded JDF Technology

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331083&highlight=

Advanced Fiery Technology Now Available on Konica Minolta Color Digital Presses

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1330913&highlight=

Ricoh and EFI Introduce Powerful Fiery QX100 for the Production Printing Market

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331037&highlight=

EFI Launches High Performance Fiery Server Designed for Ricoh Black-and-White Digital Imaging Systems

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsarticle&id=1331087&highlight=

EFI Launches High Performance Fiery Server for New Xerox DocuColor Digital Presses

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331086&highlight=

Print MIS and Workflow News

EFI Web Control Center Manages Remote Proofing and Printing

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1330972&highlight=

EFI and xpedx Enter National Reseller Agreement, Expand Technology Collaboration for Printers

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331098&highlight=

EFI Previews Enhancements to Pace MIS at PRINT 09, Announces Hosted SAAS Option

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331084&highlight=

EFI Makes Anytime, Anywhere Scheduling Control Possible with Launch of PrintFlow Web

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331084&highlight=

Heeter Direct Upgrades to EFI Pace Solution to Strengthen JDF Workflows, Further Streamline Operations

http://www.ir.efi.com/phoenix.zhtml?c=117454&p=irol-newsArticle&ID=1331565&highlight=


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