Just a friendly suggestion.
The format of your email is perfect for tweeting. It hasn't gotten on my radar so you may be already doing that.
And....
If you use a tinyurl or a QR code, you could have all your PSPs have a clickable postcard that would make a great leave behind for the sales force. If it were a TinyPurl and it took the customer to a video at YouTube, I'm thinking your folks stay top of mind. Plus then I could listen instead of read. Less work(2me), which is of course all I really care about it.
Here's what I mean about the print piece:
EFI Extends Fiery Leadership in Digital Production Printing with its Latest Product Innovations
http://tinyurl.com/muplxd
QR code generator
Anyway, keep those cards and letters coming.
Here's Katie's email:
EFI Extends Fiery Leadership in Digital Production Printing with its Latest Product Innovations
http://www.ir.efi.com/phoenix.
EFI Reaches New Level of Integration with Embedded JDF Technology
http://www.ir.efi.com/phoenix.
Advanced Fiery Technology Now Available on Konica Minolta Color Digital Presses
http://www.ir.efi.com/phoenix.
Ricoh and EFI Introduce Powerful Fiery QX100 for the Production Printing Market
http://www.ir.efi.com/phoenix.
EFI Launches High Performance Fiery Server Designed for Ricoh Black-and-White Digital Imaging Systems
http://www.ir.efi.com/phoenix.
EFI Launches High Performance Fiery Server for New Xerox DocuColor Digital Presses
http://www.ir.efi.com/phoenix.
Print MIS and Workflow News
EFI Web Control Center Manages Remote Proofing and Printing
http://www.ir.efi.com/phoenix.
EFI and xpedx Enter National Reseller Agreement, Expand Technology Collaboration for Printers
http://www.ir.efi.com/phoenix.
EFI Previews Enhancements to Pace MIS at PRINT 09, Announces Hosted SAAS Option
http://www.ir.efi.com/phoenix.
EFI Makes Anytime, Anywhere Scheduling Control Possible with Launch of PrintFlow Web
http://www.ir.efi.com/phoenix.
Heeter Direct Upgrades to EFI Pace Solution to Strengthen JDF Workflows, Further Streamline Operations
http://www.ir.efi.com/phoenix.
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