Thursday, February 19, 2009

800 lb gorillas can be as dumb as anyone

If MFPs are the on ramp to the Cloud for workgroups, then getting the MFP right and out there is a big deal.

Here's what Print4Pay Hotel said yesterday about HP and their MFP.

HP tried to take copier market share from Copier Manufacturers, even though they put some copier dealers on, HP did not do it's homework on the media and finishing applications that end users need (or maybe they did, but thought they could capture market share based on cpp pricing). I heard from many reps around the country who complained that there was no bookletmaker option, the system could not print or copy thicker stock, no 3-hole punching, Slow FCOT, duplex limitations and limited paper supply and the weight of the unit. If you're going to attack the copier market place, you need to make a copier or MFP centric device, not a printer centric device.

I have client who has an HP MFP because they thought they were getting a good deal on the Internet. Everyone in the office despises the unit because it is not user friendly, I must say over the years that's one thing that the Japanese manufacturers got right "Ease of Use"!

Hey, being on sales for 29 years in the office equipment business you need
to "sell" the sales people, and get them pumped!

The "Edgeline" concept was a good one based on the low cpp of color and monochrome, however end users want more from these systems. They want to be able to print almost anything at any given time. Today' business climate is an "on demand one", I want it now, I need this ASAP, we need to make changes now. With the limited specs of the HP Edgeline, sales people could not recommend these systems to end users and some of the companies that purchased or leased them wish they had bought something else.

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