If you can retrofit inkjet heads onto an offset press, that means personalization and versioning can leverage offset prices, create an entire new market for offset printers, and do the hybrid digital /offset that just might well revise the "sky is falling discussion" about the future of offset printing. Heidelberg? Textbooklets?
Given that Kodak owns the workflow piece in offset printing, if this plays out as described, it's a game changer.
Plus it means they protect their installed base and they can sell toner, without having to sell boxes.
FULL DISCLOSURE: I purchased 3,000 shares of Kodak @4.09 asked, market order this morning @9:15.
from Print CEO
"ROCHESTER, N.Y., Jan. 27—Cyril-Scott Company, a Consolidated Graphics company located in Lancaster, OH, is set to become the first installation of Stream Printheads, Kodak’s new, much anticipated continuous inkjet solution for inline printing on an offset press."