Tuesday, February 3, 2009

Oops. Wash. Times evaluating tailored pub

read at Newspapers & Technology:
"The Washington Times last month began developing a workflow that will allow the publisher to produce personalized versions of its national newsweekly edition this spring.

The Times, in collaboration with Oce, Printcasting, MediaNews Group and Germany-based software developer Syntops, met at Oce's Boca Raton, Fla., headquarters in January to develop a workflow for creating an individuated version of its national newsweekly, according to Duncan Newton, manager of business development for Oce North America. Newton said the publisher will test the concept among readers this spring."

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