Xerox Corporation Re-Signs As Official Transactional Sponsor Of

read at ECM connection

"EventEvolution Management Inc. is pleased to announce that Xerox Corporation has executed its first-right-of-refusal option and will once again be the Official Transactional Sponsor of DOCUMENT Strategy Forum, which will take place October 5-7th at the Hyatt Regency O'Hare, Chicago.

How exactly do we measure ROI, or Return on Time (ROT from Dr Joe Webb) on this investment? I can think of a couple of good measures, but I'm curious as to which ones our folks used that makes this worthwhile.

This one, on the other hand makes sense on the face. Local channels in the Middle East. Nice.
PR release posted at WTT.com

Dubai, UAE; Dynagraph for Printing Industry LLC (Dynagraph) will co-locate with Xerox at Gulf Print 2009 to mark the significance of a Value Added Reseller Agreement recently signed by the two printing specialists.

The November signing of the Agreement saw Dynagraph appointed as Xerox’s Value Added Reseller and Partner for the Graphic Arts Sector, positioning the cutting edge printing technology provider to supply print providers with a portfolio of Xerox’s digital products, workflow solutions and business development support.

Is Global Imaging a VAR in the States? I'm not being snarky. I just don't know.