They don't know who we are. And don't want to listen So . . .

read @ Norwalk News - The Hour:

Posted on 01/31/2009
Xerox Corporation earned more than 230 industry awards in 2008, an an increase of more than 20 percent over the previous year, the Norwalk-based copy and printer announced recently."

"Norwalk-based copy and printer" makes this kind of story worse than no story at all.

the Press Release is at the Xerox site;

NORWALK, Conn., Jan. 26, 2009 -- Xerox Corporation (NYSE: XRX) closed 2008 earning more than 230 industry awards, an increase of more than 20 percent over the previous year. Leading industry publications and independent testing and research firms around the world recognized Xerox office products and services for a range of attributes including image quality, performance and technical innovation.

Face the fact that most newspaper people don't know who we are. So how about the lede of the press release said something like,

Xerox, the world's largest manufacturer of digital print devices, closed 2008 earning blablablablablablbalbla.