Another "channel" disappears: Mohawk Goes Direct

The web undermines the value of "channels." What will be left are "everyone from home office users to seasoned professionals." and boots on the ground. The boots on the ground are VARs that craft just the right solution for just the right person. Order takers are history.

The appropriate goal is "easy to do business with."

I fell in love with Mohawk at the beginning digital. Focused, family owned, New York based. Plus they made Superfine. They love paper. Keep innovating as the times demand.

Go Mohawk!

Mohawk Goes Direct with Mohawkpaperstore.com -
from WhatTheyThink:

Thursday, May 14, 2009

[Cohoes, NY] – Mohawk Fine Papers Inc. has announced the launch of its new paper store, mohawkpaperstore.com. Now paper buyers can order digital paper, bright colored paper, copy paper, high quality stationery paper and envelopes from any of Mohawk's premium paper grades in one convenient location - a flexible, customizable and intuitive site designed for everyone from home office users to seasoned professionals."