But, the question for my IRA is how fast it will be delivered to customers. It took a couple of years for the competition to invent their Docutech copy cats. But that was then, this is now. I would bet that there are scientists and engineers at Ricoh, Canon, Samsung, MK right now figuring out their response. It will be much sooner, rather than much later.
When Ricoh bought Ikon within six months they replaced most of the Canon boxes with Ricoh boxes. Clearly they are masters at execution.
In a comment to yesterday's post, anon said
I only wish, as a Xerox Sales Agent, that I could start marketing the ColorCube 9200 Series today, but I am on the 4th launch wave to be able to offering this to my marketing area."Fourth waves" make my IRA very nervous.
I would put a lot less money into marketing/advertising and a lot more money into execution and some money into PR.