I'm hoping that it will be independents and franchises selling MarketSplash from the their counters to compete with Staples. It will be interesting to see how this plays out.
Industry Coalition and HP meet to Address Concerns with MarketSplash Program
"During the meeting, HP and the group discussed opportunities to work more effectively together, grow digital market opportunities and reconsider how MarketSplash could be implemented. HP accepted the group's input and agreed to revaluate their go-to-market strategy so that it continues to pursue its goal of enabling digital print while supporting its print service provider industry partners. HP committed to communicating their go forward strategy in mid May."