Thursday, May 14, 2009

Ricoh/IBM Infoprint keeps running focused experiments. Nice.

CMO Council and InfoPrint Collaborate on Loyalty Campaign
from WhatTheyThink:
Wednesday, May 13, 2009

BOULDER, Colo. -- InfoPrint Solutions Company, the joint venture between IBM and Ricoh, and the Chief Marketing Officer (CMO) Council today announced that they will launch a six-month milestone research initiative to determine key areas of optimization and opportunity and develop best practices for leveraging and maximizing loyalty programs."

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