Wednesday, May 13, 2009

I love small companies with niche markets

Tried & Tested: Xeikon 5000
Nosmot Gbadamosi, PrintWeek, 20 March 2009

This digital press's ability to carve a market niche meant it prospered in an increasingly competitive market, discovers Nosmot Gbadamosi
. . .
with the ability to handle substrates up
to 350gsm, the machine that evolved from Xeikon’s DCP 500D and the 100 series was also highly attractive to label and packaging printers.
. . .
But the two big selling points were, firstly, the option of a fifth colour, which could be a spot colour or clear ink for security printing. Xeikon currently offers two types of security toner (clear toner and white toner), which light up when exposed to UV light.

And secondly, the 5000 incorporated a new generation of form-adapted (FA) toner, which was added to the press in 2006. The Pantone-accredited toner was approved for indirect use on food products, a must for the packaging market. Better coverage also meant it used 11% less toner compared with Xeikon’s previous toners on similar jobs.

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