from Graphic Arts MonthlyWhat I heard was that someplace at the center of this deal sits an IP 5000.
CSG Systems Signs Big Transpromo Deal
Firm will print and mail statements to over six million Cox cable customers and unveil a newly designed, four-color statement.
It's not "transpromo." It's Google Ad Sense on paper.
In the world before Google, advertising was mostly about blablalba, pretty pictures, the perfect meme and no way of knowing which 50% was a wasted money. It worked ok when there was nothing better and there was lots of funny money to waste.
Post Google, advertising goes back to just the right offer to the right person at just the right time and numbers. Turns out that pretty pictures are not so important. It also turns out that the words should be edited carefully to conform with all the other words on the search page. Yahoo thought it was about banner ads. It's not about banner ads.
Infoprint has lead the most extensive research with lots and lots of numbers. Smart companies manage by numbers, not blablabla. Blablabla is great for real life. But business isn't real life. Business is about making the most money in the most elegant way.
CSG has numbers and analysis and execution in their dna. Infoprint has transactional printing for large smart organizations in their dna. Only makes sense that they would get together.