Stop already with the Stream digital thing. It will be nice when it comes out, but... if you can do some personalization at web speeds and quality, the whole big direct mail thing is yours.
The dirty little secret that the right message doesn't have to be in full color. Think of Google Ad words v Banner Ads. Then think of Yahoo Banner Ads and Google Ad words.
I think you can see what I'm getting at.
Kodak's Stream Printheads to Bring Enhanced Digital Personalization Capabilities to Wilen Direct - @MarketWatch: "ROCHESTER, N.Y., Apr 28, 2009 (BUSINESS WIRE) -- Wilen Direct is slated to become the second site in the United States to install the Stream Printhead from Eastman Kodak Company, Wilen Direct is a Florida-based leader and innovator in digital and variable data imaging, personalized direct marketing, advanced mail strategies and technologies, logistics, and fulfillment. A continuous inkjet solution for inline printing on an offset press, the Stream Printhead provides a bridge between offset and digital printing, extending the business and revenue opportunities of companies of all sizes and adding value to printed pages."