But it turns out that in winning in the game of a user network economies you need a different strategy to win the game: evolutionarily stable strategy. Wikipedia says that "In game theory and behavioural ecology, an evolutionarily stable strategy (ESS) is a strategy which, if adopted by a population of players, cannot be invaded by any alternative strategy that is initially rare." see The Selfish Gene.
A&R buys DuCreaser on behalf of local printer to cut its costs
"Adam Hooker, printweek.com , 24 April 2009
Sheffield-based A&R Trade Print has said printers should work together in order to boost purchasing power, as the trade printer signed for two DC445 DuCreasers at Northprint on Thursday - one for itself and one for another local printer.
Clive Jaques, managing director at A&R, told PrintWeek: 'We got a better deal buying two machines rather than one. Printworks managing director Paul Robinson and I know each other well, and we have worked for each other's customers for 10 years."