Print Media Matters: Direct mail in transformation: "A recent report from the Winterberry Group analysed the Direct Mail trends in the USA. One of the most important conclusions is that, under influence of the recession, the use of mass mailings is shifting to more targeted direct mail. In 2008 direct mail spending declined 3%, this is the first decline in more than 60 years."
Monday, April 13, 2009
at 6:19 PM