Everybody loves DIY. My granddaughter always wants to do it herself. If I have the time I much prefer to do it myself. Creatives always prefer to do it themselves. If it's important, everyone becomes a creative, and wants to do themselves. That's why it's so hard to get teams to work together.
The printernet (ground > cloud > print) brings in huge new markets of people who don't want to find, communicate, wait for, or trust a printer. They want to Print themselves.
So . . . one path to success is to be the Home Depot or Martha Stewart of Print. Since it's so time consuming to deal with customers, always give them the choice of doing it themselves. That's what they really want to do anyway, if they have the time.
But if you describe it as "Web to Print" nobody knows what it means. It makes it sound important. "Words spoken to sound important" is Dr Frankfort's definition of "bullshit."