Chopra named Obama CTO, White House tech plans coming together "Chopra is holding a contest to get developers to build free educational iPhone and iPod apps that in some form teach middle school math. In case you’re wondering how the two will work together (beyond holding more contests for developers), here’s the official statement:"If you think being a printer is tough, it's a walk in the park compared to being a textbook publisher.
How will they compete against free? The CTO of the Federal Government is getting developers for iPhone and iPod apps that in some form teach middle school math. What happens to the expensive textbooks that purport "to teach middle school math" if they are replaced by worksheets and wikibooks or wikinewspapers?
It's not impossible to compete with free or almost free, but neither is it simple. My personal opinion is to keep inventing stuff that needs to be on paper. Then sell the printed paper. Many more units, but at a much lower price.