Newspapers are afraid they will go out of business if they don't find a new revenue source. Everybody, including printers and newspaper people, are blind to the value of print to earn money going forward.
They say people make decisions because of fear or greed. The reality is that big decisions are made by going businesses on the base of fear. But they call it "risk management" because nobody wants to admit they are afraid.
So read these conversations at Harvard. Don't forget the comments. If it's too much of a pain to read it on the screen, print it out and use a highlighter to remember the important parts.
and most important of all for the Big Picture