Monday, May 4, 2009

Thinking Point: The risk of doing business with a global

Just one of the reasons it's better at the bottom of the pyramid.
Repo Man: Chrysler Owes Media $58 Million
from MediaPost Publications 05/04/2009:
"In light of Chrysler's recent bankruptcy filing, its agency, Omnicom Group's BBDO Detroit, is listed as the second-largest creditor. According to the filing, Chrysler owes BBDO $58.1 million.

But reports suggest that most of any monies owed should be paid to local TV stations -- or, to a lesser extent, national broadcast or cable TV networks. Earlier this year, Chrysler moved much of its TV budgets from national networks to local TV stations."

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