Repo Man: Chrysler Owes Media $58 Million
from MediaPost Publications 05/04/2009:
"In light of Chrysler's recent bankruptcy filing, its agency, Omnicom Group's BBDO Detroit, is listed as the second-largest creditor. According to the filing, Chrysler owes BBDO $58.1 million.
But reports suggest that most of any monies owed should be paid to local TV stations -- or, to a lesser extent, national broadcast or cable TV networks. Earlier this year, Chrysler moved much of its TV budgets from national networks to local TV stations."
Monday, May 4, 2009
Thinking Point: The risk of doing business with a global
Just one of the reasons it's better at the bottom of the pyramid.
at 7:59 AM