How Clickable Print One Pagers will replace K-12 Textbooks.
Move Over, Amazon? Google Aims to Sell e-Books - @BusinessWeek:
. . . the coming months, Google (GOOG) plans to begin selling online access to electronic versions of books. The titles will be available for viewing on any Web-enabled device, be it a cell phone or a laptop. 'By end of this year we hope to give publisher partners an additional way to sell their books,' Google said in a statement on June 1.
Details, including revenue-sharing arrangements with publishers, are still being worked out, one major publisher told BusinessWeek.com on condition of anonymity. Google also expects to form partnerships with other online retailers, such as local bookstores, so those sellers could provide instant online access to books.
The plan to sell e-books is the latest indication of Google's attempt to expand beyond online advertising and gain a toehold in e-commerce, where Amazon.com (AMZN), eBay (EBAY), and Wal-mart.com (WMT) hold sway. "Google's core growth rate is slowing, and it's starting to look for the next big growth driver," says Laura Martin, an analyst at Soleil Securities Group.
at Google or Amazon, here's what I would do.
1. Stop ignoring the Print piece. Print is the search platform in real life. Print brings new users to the web in local communities.
2. Get in touch with Ricoh Infoprint, Oce, HP or Xerox USA. They have the infrastructure in place to enable versioned printernet publishing. Printernet publishing = 50,000,000 clickable print pieces that produce analytics delivered overnight with a minimal carbon footprint.
3. Get in touch with COPI. They have the tech for information rich QR codes at scale.
4. Clickable print = variable QR codes in versioned print documents. Cell phones connect Print to Video.
Joe Barber, Chief QR Officer at the CodeZQR division of Computer Output Print & Internet (COPI) writes that the Canadian government has deployed a very ingenious application of QR Codes in their online Adult Passport Application. As you enter information in each field on the form the QR code is automatically modified to include each new piece of information.
5. The kindle is today's perfectly designed electronic reading device. The cell phone is becoming a perfectly designed personal video viewing device. The challenge is that Android will probably be the OS for tablets. Tablets are just big cell phones. Pocket sized tablets with a Verizon connection and epaper screens are the competition for the Kindle. Meanwhile, Plastic Logic will launch Q1 2010 and they've already "partners" with Ingram Digital and the Financial Times.
But you can't get a video on epaper. So a better, faster, cheaper solution is clickable print.
6. Re Youtube, sell the deep analytics possible from information rich QR code access. Google Analtyics is nice, but most people don't know how to analyze the data. And most businesses don't make data driven decisions.
7. Fix High School education. It's a dirty job, but someone has to do it. Plus high school is the only place that people are forced to read. It's the sweet spot for clickable Print. Newspapers in versioned clickable print versions in support of standards based high school education are the natural to pick the low hanging fruit of K -12 textbooks.