Thursday, June 25, 2009

Is it VistaPrint + Fedex v Staples?

Vistaprint Limited is not a printing company, it's the small business marketing company.

Staples is all about small business. Fedex bought the pick up locations from Kinkos and could never figure out the printing business. Meanwhile, Kinkos and Starbucks are the mobile office for mico- small business. And all the globals are blablabla about small business.

What a world !
Vistaprint Launches New Brand Strategy
Thursday, June 25, 2009

Vistaprint Limited, the small business marketing company, today unveiled a host of changes that showcase its newly developed global brand strategy. Developed through extensive testing and research, Vistaprint’s new look and feel is designed to showcase the company’s wide range of products and services available for small businesses and the home,"

3 comments:

  1. Vista Print offers small businesses everything they need to market their business. They offer high-quality printed marketing materials, promotional products and marketing services.

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  2. Miguel, thanks for visiting and helping to clarify the distinction:

    Staples offers small businesses everything they need to run their business.

    They will probably offer high-quality printed marketing materials, promotional products and marketing services.

    Staples has also moved up the purchasing food chain. Lots of large enterprise use Staples to handle their purchasing.

    Maybe a better story would be Staples v Amazon.

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