Friday, June 26, 2009

The three mass media are TV, Radio and Print.

. . . upcoming national trial of TV Everywhere
CBS Interactive’s Smith On Authentication: ‘70 Billion Reasons To Make This Work’
"It didn’t take long for CBS to issue a statement after Time Warner (NYSE: TWX) and Comcast (NSDQ: CMCSA) announced the upcoming national trial of TV Everywhere, expressing interest in anything “to help extend our business in such a way that is open and non-exclusive; consumer friendly; and responsible to our advertisers and shareholders.” The statement also said the opportunities with efforts like TV Everywhere and OnDemand Online “are the very reason why we believe it’s imperative to control our own programming online.” Then again, even though the network won’t confirm it, I have reason to believe CBS (NYSE: CBS) will be taking part in the trial."


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