TREVOSE, PA – November 10, 2008 - Advertising Specialty Institute, the largest media and marketing organization serving the advertising specialty industry, revealed today in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
The comprehensive study was completed by a team of interviewers who surveyed travelers in New York, Chicago, Los Angeles and Philadelphia*. Respondents were asked if they had received any advertising specialties in the last 12 months and the majority were businesspeople over age 21."
So, put on a QR code that takes their cell phone to a website, and we keep lowering the cost of marketing. Or...we let the viewers download a really cool Xerox pen. We will mail it for free, and get their contact information. Then we give those leads to everybody who touches everybody. We get a metric on the channel - how many downloaded pens, t-shirts, baseball caps. Our sales channels get the contact information, if they cross sell production capabilities of Premier Partners.
Sounds like it would cost pretty close to nothing. We cut the PR and Advertising budgets. We get to refer people to the Xerox Print Anywhere Network. And our SG&A gets closer and closer to 16+%.