What Would Google Do?

read at Newsweek.com

"'Google is an avalanche and it has only just begun to tumble down the mountain,' Jeff Jarvis writes in a new book called 'What Would Google Do?' that advises pretty much everyone—you, your company, entire industries, and the U.S. government—to study and ape the online juggernaut, or risk getting buried. Jarvis writes like he changes jobs, which is to say rapidly. He has been a TV critic, magazine founder, blogger, investor and professor, and if 'WWGD' occasionally goes into sound-bite overdrive (the phrase 'small is the new big' is used more than a dozen times, among other abuses), the habit can be excused as the tic of a guy who's got a lot to say about the future of technology. He spoke with NEWSWEEK's Nick Summers from Munich, where he is attending a conference in advance of the 2009 World Economic Forum in Davos, Switzerland. . . .

Now, if he adds what would Wal Mart do, it would really be helpful.