Monday, March 23, 2009

HP/MarketSplash: Nice!

If read the marketsplash website correctly, you're giving the customer the option to pick up the completed job either at Staples or the local printer. The price for pick up is significantly more than getting the job delivered through UPS or USPS.

It's really nice for two reasons.
1. People will willingly pay for time, if they don't have the time.
2. It should leave enough money on the table to comp the local Indigo user at your PSP.

Free advice
Don't get greedy. Whatever you're giving to Staples, give at least the same to your PSP. They will love you for it, plus it will get the whole thing to scale much, much faster. Maybe even sell some Indigos and get some of those folks in Israel back to work.


  1. Michael, your comments on PrintCeo are good, but you keep linking to a wrong blog at

    since you allready blogged a few times with wrong links, I reccomend you registering the mistype and redirect people here.

    I like the work you're doing, it's a valuable source.

  2. Thank you for taking the time. I've got to stop my fingers from doing the walking with editing.

  3. meanwhile, I'm looking forward to what you're going to do at Print Industry, What's New