So this sounds cool from HP...

I still believe that the coolest thing would be if newspaper ad sales got together with commercial print ad sales to be able to invent and deliver multi channel marketing to micro/small business.

Anyway, here's the release.

The O'Neil Database' Moves to HP Inkjet Web Press Printing in Pioneering O'Neil Data Systems Installation

PALO ALTO, Calif., March 25, 2009 – HP today announced that the successful first installation of the HP Inkjet Web Press at beta user O'Neil Data Systems has helped the Los Angeles-based financial and transactional print service provider enhance its business with a range of color print services.

"The O'Neil Database, Volumes I and II," a reference title that is printed each week after the close of the stock market and then hand-couriered to portfolio managers the following morning, is among the publications the company will print on the HP Inkjet Web Press. The publication identifies 2,500 of the more actively traded stocks from the prior week and serves as a single-source reference to view the stock market, by sector or industry.

Published by William O'Neil + Co., Inc., a sister company to O'Neil Data Systems, "The O'Neil Database" – previously produced almost exclusively in black-and white on toner-based digital presses – is being transitioned to a full-color periodical produced largely on the HP Inkjet Web Press. This transition to color is expected to be completed by April 10.

O'Neil Data Systems has already begun printing several smaller William O'Neil + Co. publications on the HP Inkjet Web Press.