Friday, March 27, 2009

More on MSM being hosed and the opportunity for the Printernet

Recent conversations at the top of the various pyramids are usually complicated because no one wants to face the fact that their power is disappearing.

Here's how it plays out for publishers.

From William F. Aicher:
. . . I want to discuss a bit the bigger point the publishing industry doesn’t seem to be getting - they no longer hold the keys to the kingdom.

For hundreds of years now, the barrier to entry to create a written work that can easily be duplicated and made available to the masses has relied upon a very closed system, with a very high cost of entry. During those times logistical issues greatly limited the amount of content that could be created (how many printing presses exist, for example) or how many books could really be sold (how many bookstores could exist, and how much shelf space was available). So it was extraordinarily important for any publisher to make very discriminate decisions as to what books they would publish and ultimately attempt to get onto a store’s shelf. During this time they were the tastemakers and ultimately responsible for the continued desire for people to want to consume the written word."

The printernet opportunity
Publishing on the web is now easy. Publishing in the real world is still hard. The Printernet can make it easy. Every company that can build links to the printernet will be in a nice sustainable low margin/ huge margin business.

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