Saturday, March 28, 2009

The wisdom of independent MPS and Printernet Publishing

There are no new ideas. Just different implementations of common sense.

From Phillips Supply House, est. 1893. The largest dedicated supplier of Digital Equipment in North Central Pennsylvania.
I am working with an outside print organization right now to move one of my customers to the model of 1 to 10 desktop/workgroup printer, 10 to 100 workgroup printer, 100 to 500 CRD printer, and over 500 to web press.
And the next day,
This seems to be the direction the "print for pay" world is going. Most of my customers are small enough that they do not have requirements of the magnitude this article addresses, and the ones that are, are sending out their bigger jobs to in-house press plants, or over the web to print shops already. The "design on the fly" and ability to change things on the web, then submit to print, is pretty cool!

Imagine if this becomes the common model for Independent MFD or MFP and MPS business people. It will be interesting to see if this model gets some discussion at their upcoming conference.

The rest of this post is just my evolving thought model to try to clarify how PSPs and Vendors can act in a changing environment.

'Printernet publishing'
The sustainable advantage is that while publishing on the web is cheap and easy, publishing in print requires printers. A printer can be a machine or a machine + intelligence. The particular kind of intelligence depends on the length of the run and the print product being produced. (see the quote above).

A "printernet" would create a new medium. This new medium would allow global print manufacture and distribution of almost any quantity of Print product, in a couple of days. Consider the daily capacity of PSPs and multiply by the number of PSPs. Consider also the low carbon footprint required.

'Printernet publishing' would enable message makers in government, corporate, education, health to communicate with everyone fast enough to make a difference.

This is not a new idea. It's just applying common sense at a global scale. It's always been, and will always be, about the right information in the right form at the right time for the right person.

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