ROT is the return on time. It was first coined by Dr Joe Webb in a different context. If and only if their accounting actually reflects something about reality some public corporations do ok measured by ROI.
The printernet is a facilitated user network. Micro and small business naturally work on ROT. That's where tipping points are born. They don't have the time for "strategy meetings" or "marketing strategies."
Large corporations are organized for ROI. When measured by ROT, they keep coming up short. What is the length of time from invention to innovation to money coming in the front door?
It's the tragedy of success in a communication ecology that is quickly disappearing.
to be continued