HP is Back stabbing to 1000's of HP indigo owners, by offering online printing. HP is selling equipment to small print shop and the same time selling to end users,Then I said,
Sorry, I don't see it that way. In the context of the printernet, the networks create the value. The problem for HP indigo owners for these kinds of projects is Staples, Fedex not HP.
For HP/MarketSplash the competition is not their PSP, it's Vista Print.
Meanwhile, if I read the MarketSplash website correctly there is a big spread between "deliver through the mail" and "pick up. That makes alot of sense to me. It means MarketSplash is charging a premium for time and security. It also means there is room to comp PSP's the same way as they are comping Staples and Tesco.
If they put that comp for PSP's in place, it only means headache jobs go away, expensive front end blabla with non professionals is taken away.
Meanwhile, the PSP gets some money for printing an easy job with predictable results, and the contact with a potential new customer.
If HP does not see that they have the opportunity to build a strong network, instead of getting work, they'll blow it. IMHO.
Time will tell.