Wednesday, March 25, 2009

Xerox: Tell me the story that institutional investors might want to hear.

I came across this at Articles Island. Given it's the internet and the article is unsigned, I have no idea if it's correct. But this paragraph sounds about right as the story that's out there. Unfortunately for my 401K, it's not the best way to tell the Xerox story.

from A Brief History of the Xerox Corportation:
"Xerox has a strategic focus on three primary corporate and consumer markets. First is the high-end production environment, including commercial printing. Next is networking solutions, in offices small and large. Finally, there is the large, growing category of its “value-added” services. There are two overarching, unifying themes that cross all Xerox product and service categories, relying on the company’s demonstrated, core strengths and its position as “the document company.” These themes are (1) color and (2) practical solutions that customize the various Xerox devices and methodologies to solve their customers’ problems."
I'm only an amateur writer, so I'm sure any number of people at the PR firm or the Agency could put the following into compelling language. But it's the story I want to hear. I'm going to use Dr Joe's convention of changing the names to keep the confusion to a minimum.

Xorex has a strategic focus on finding practical solutions for education, health, governance and vibrant commercial activity on a global scale. They have a deep portfolio of products that range from high end production machines through midrange work group solutions and desk top color printers. They also have a DNA that keeps them focused on social responsibility and sustainability.

At their centers of invention, Xerox scientists have done the basic research for a revolutionary way to filter water. They have also invented erasable paper which will have a huge impact on the carbon footprint of large organizations.

While leading the movement to color in Print, they have continued improving their product innovation of black only printing. Their consulting services are focused on managing, not advising. They have re engineered and operated managed print services for Fortune 50 companies and School Districts in the United States and Government agencies in UK and ????.

This is only a start, but I think you can get my drift. In a facilitated user network, you don't organize around the people who buy your stuff. You organize around solving BIG, Complicated problems that have to be solved. Nobody, except for Printers, care about printers. Nobody cares about Color as color. And nobody cares about "customer's problems" unless they are the customer.

Everybody cares about education, health, governance and vibrant global commercial activity. The Xerox foundation has been focused on this stuff for years.

Institutional investors are a subcategory of everybody.

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