MediaPost Publications P&G, Others Slash Ad Spending. J&J, Telecoms On The Rise 06/10/2009: "The world's largest advertiser grew considerably smaller during the first quarter of 2009. Procter & Gamble, which is about to get a new CEO who is expected to trim the packaged goods giant's advertising expenditures even more, slashed its overall advertising budget by nearly 18% during the first quarter to $674.1 million, according to estimates being released this morning by TNS Media Intelligence."
Wednesday, June 10, 2009
Advertising is a loser. Education is winner.
I told you so.
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