From BeQRious -
"One of the biggest news related to the QR Code technology so far in Britain is the Pepsi QR Code campaign. The colossal brand printed over four hundred million QR Codes on its products and distributed them throughout the country. What did the users get, you ask? For the Pepsi campaign, users got instant access to games, website info, videos and other exclusive entertainment that they can’t otherwise obtain. Through that campaign, they gave away prizes, coupons and all stuff free and fun."