Quark fights back in the K -12 Education Space

Thanks to BR at Graphic Communications Network: for pointing to the post:

Quark offers special volume licensing for K-12 schools. -
"Quark offers special volume licensing for K-12 schools. As a part of the volume licensing program, K-12 schools can purchase 250 seats of QuarkXPress 8 for less than $1,500 or 500 seats of QuarkXPress 8 for less than $2,500."

It's ironic because when Quark had the monopoly, they were ruthless with their pricing. They got awesome margins from creatives and especially schools. Then Adobe ate their lunch with better pricing and better customer service. And a better revision cycle.

But that was then. This is now.

Now that competition is afoot in K -12 education the margins are going to get lower and lower. For everyone Adobe, Quark and all the global OEM's.

Welcome to the new world.