Just think of the rich data harvest that can give you the predictive analytics to guide the marketing campaign going forward. Plus you can give your sales force up to date leave behinds at a minimal cost. And get clicks to your PSPs at the same time. Meanwhile it will be the laboratory you can use to experiment with information rich QR codes, Tiny Url's and lots of other stuff that hasn't yet been invented.
And of course, everything is printed on Ricoh/Infoprint boxes so all the prospects can see what you can do, instead of telling them what you will do.
CMO Council to Keynote at InfoPrint "Making Your Mark" Forum -
Printing Industry News from WhatTheyThink:
Friday, June 05, 2009
BOULDER, Colo. -- InfoPrint Solutions Company, the joint venture between IBM and Ricoh, today announced that Liz Miller, Vice President of the Chief Marketing Officer (CMO) Council will be the keynote speaker to a global audience at InfoPrint's upcoming forum, 'Make Your Mark.' This two-day interactive session will be held at InfoPrint's recently launched Innovation Center, in Boulder, Colorado, and is aimed at customers in service bureaus and the direct mail industry."