Sunday, June 7, 2009

If CBS could do clickable postcards for the Tony Award Show, I bet they would.

The front is a picture. The back is this QR code. This bar code. This tinyUrl. They would distribute to everyone who walked past a Broadway theater for the last two weeks. And they would do a special run for everyone who bought a ticket.

Then they could harvest the info of which show on what day, so they could start the conversation and support the word of mouth.

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