Follow the link to Ad Age to get the smart phone for marketers story. Take the link to Clickable Print to get that part of the story.
And don't forget about the printernet part. That's the way to get to the scale that can attract a global.
How Apple's New iPhone Changes Mobile Marketing - Advertising Age - Digital: "SAN FRANCISCO (AdAge.com) -- . . . the iterative changes hidden within a new, faster iPhone -- and the previously announced software upgrade -- could change not just consumer but also advertiser behavior. Here's a run-down of what's new and what it means to marketers."