Necessity is the mother of innovation.

Now if they could all agree on a way to reduce alot of the redundant Association Overhead it could be much less expensive for vendors and much more useful for everyone.

It sounds far fetched, but Obama's press conference on fuel economy was much more far fetched given who was in the room.

Converge Conference Partners with DMA and IPA
@from WhatTheyThink: "Tuesday, June 09, 2009
Sewickley, PA -- Printing Industries of America today announces that IPA, the Association of Graphic Solutions Providers, and the Direct Marketing Association (DMA) will join it as association partners for the 2009 Converge Conference -- the program focused on the next generation of print and communication services. The event will be held November 7-10, 2009, at the Hilton Orlando Bonnet Creek in Orlando, Florida."