from Terry Heaton’s PoMo BlogSnippet two:
Local web revenue begins to favor local media: "Perhaps even more importantly, this discovery could also encourage pureplays like Google, Yahoo, Local.com, Reach Local, Yodle and others to reach out and form partnerships with local media companies instead of competing for local dollars.
“The pureplays need feet on the street, which is too costly for them to obtain,” according to Gordon Borrell. “In the end, they’ll probably fall back on being platform and product suppliers, leaving the local media guys as the promoters, content providers, and sales force.”"
Through time,” he told me, “local media companies were the ones who seized any ‘new medium’ — whether it was newspapers starting radio stations or the radio and newspaper guys starting TV stations, or the newspaper and TV guys getting into cable back in the 1970s.”"Platform and product suppliers is the strategy for global OEM/VARs. MPS is like local media.
“It’s probably a bit early to declare newspaper and TV companies the probable winners in the ‘local online’ space, but I’m seeing a lot of the right moves being made. And history causes me to believe it’s actually going to happen.”