PR folks: TIming is Everything

And forget about managing the media. How exactly are you going to manage two kids with a beef, a teenage sense of humor, and a video camera?

Printernet? 1,000,000 Print documents delivered overnight with a low carbon footprint. + clicks for all your PSPs.

Why wouldn't you do that?

Crisis PR: Assessing the Domino's Reaction to YouTube Hubub - Advertising Age - News: "CHICAGO (AdAge.com) -- Just how much damage two hooligans can do with a video camera is still unknown. But when the dust finally settles on Domino's Boogergate, it seems likely the pizza chain will be given credit for an effective, if somewhat sluggish, response. And the resulting public-relations crisis can be a valuable learning experience for marketers of every stripe.

'This is obviously a horrible story and every marketer's nightmare,' said Rob Weisberg, VP-multimedia marketing at Domino's. 'It's amazing to me that somebody in this day and age would think, 'Hey, I can do that and get away with it.''"